It will be Chinese New Year on 5th February 2019 – and you can be forgiven for thinking this festival was in January as it’s what can be described as a ‘movable feast’. Chinese New Year (or The Spring Festival) is based on a lunar calendar (13 months based on the phases of the moon). …
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Chinese New Year – year of the pig
Translation or Communication?
When you say ‘translation’ most people assume you’re talking about taking one language and turning it into another so natives of another country can understand the message. However, sometimes translation happens within a single language – to help certain people communicate more effectively. It was World Braille Day on 4th January. This was Louis Braille’s…
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Festive Greetings!
For much of the western world Christmas is a big deal. Even for people who aren’t particularly religious, it’s an opportunity to get together with families, share gifts and chill out. The typical British festive greeting at this time of year is Merry Christmas and a Happy New Year, but it’s not the only festivity…
Planning to go global
If you’re expanding your market overseas there are plenty of things that need to be included in the plan. As a translation company you know we’re going to suggest that your marketing material is in the languages of the countries you’re targeting – and, of course, your website can be localised – but that’s not what…
Are you up for the challenge?
Our sister company TTC wetranslate is launching the 6th Translation Challenge at the University of Essex on 16th January 2019. This gives language students the opportunity to work on a real-life translation challenge and get a taste of what life as a translator is like. To make this possible our sister company TTC wetranslate need…
Reaching an international audience
This is a cautionary tale that we hope will give you food for thought when you get an offer that is ‘too good to refuse’. James was looking to expand his business into overseas markets and when he was researching the best place to start, came across an exhibition that was being held in Germany…
Patrizia Placella
Customer Experience and Project Coordinator Patrizia is working for TTC as a Project Coordinator. She has a bachelor’s degree in Foreign Languages (English and French) and she spent some time in France and Switzerland as part of her educational experience. Before moving to the translation industry, she gained some years of experience in project management…
How does brand name checking work?
If you’re not familiar with brand name checking, effectively it’s doing due diligence on a new brand, product or company name to ensure it works in other languages. If you launch a new brand and choose a name that doesn’t work in a market you go into later, then it’s an expensive exercise to rebrand…
What did you say?
Translation is not a precise science – there are so many phrases that simply don’t translate literally and it’s so easy to use a word that sounds right, but turns out to be something completely different. There are many colloquial sayings – not only in English that just don’t translate into other languages. If you…
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