When you visit another country, you need to be aware of their culture and the behaviour that is expected. There are so many pitfalls to negotiate and it’s easy to offend your business connections by simply being unaware of a cultural taboo. For instance, did you know that it is bad manners to have the…
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Cultural hazards
Off on your travels
To make an impact in a foreign market-place it is often essential to visit that country. This may be for a trade show or exhibition, a business expo, a visit organised by your Chamber of Commerce to introduce you to specific foreign markets or a visit to call on existing clients (and maybe find a…
Why technical authors love working with us
Technical authors are highly skilled at presenting complex information clearly, using very precise vocabulary. They have strong attention to detail and a comprehensive knowledge of the subject matter they are writing about. When a technical writer requires one of their documents to be translated, it is crucial that it be performed accurately — maintaining the meaning…
Language is NOT universal!
So you want your marketing leaflet translating into English? But which version of English did you have in mind? There are more than ten different ‘varieties’ of the English language and it’s not just a matter of spelling ‘colour’ with or without a ‘u’. Some terms means entirely different things. Does ‘Let’s table this motion’…
When is a bow not a bow?
A huge percentage of translation work involves English, one way or another. And there lies a challenge. English is a complex and rich language, with many irregularities with many words with similar, but subtly different, meanings and also words that look the same, sound different and mean completely different things! So when is a bow…
Cheap and cheerful or highly professional?
If you go shopping in a market you’ll find lots of bargains, low cost clothes, bags and shoes. If you’re paying only a few pounds for a shirt or a pair of shoes, you don’t expect to get designer quality. But when you put on a shirt that’s poorly made and cheap material it doesn’t…
Time to go global with your WordPress or Drupal website
Just like your office premises or retail outlet, websites reflect your brand. When people enter they make judgments, based on what they see (and hear). Your website, like your physical premises reflect your ethos, beliefs and approach to business. The website is a major factor in building your reputation. However, websites are international, which means…
Technology that makes communication better
Whether you’re a bit of a geek or a techno-dummy (and happy to be), you can’t deny that technology has provided many labour saving solutions for industry. The challenge for any business is knowing what the best solution is – for their business. When you’re operating in the international marketplace whatever technology you choose needs…
Sprechen vous Inglés?
Native English speakers often get an easy ride as, somehow, English is spoken internationally. Of course, you may have seen examples of Brits on holiday who operate on the belief that, if they don’t understand, you just shout a little louder! Our politicians are frequently seen on TV shaking hands with foreign dignitaries and the…
Truly international!
Most clients can plan ahead a bit, but sometimes an opportunity comes up and everything becomes mega-urgent! Recently we had a call from a top flight PR agency. It was late on a Tuesday afternoon and they had an opportunity to pitch for a tender – in Tunisia. That meant that everything they used in…
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